Where Science + Story Meet.
Memorable Clinical Copywriting and Consulting from a Storybrand Guide Nurse.
Evidence Based
Clinically Accurate
Well Researched
You’re not a doctor and you don’t play one on TV.
In the world of marketing medicine, the stakes are - well, lives. The problem is, clinically accurate copy that is easy to understand is hard to find and even more difficult to write.
Dr. Google will only take you so far. Hiring medical consultants will cost you a kidney. And you’re far too busy to spend hours of time writing content your nurses and providers will actually read.
You’re watching Gray’s Anatomy for copywriting tips
You need great content for nurses and providers but you don’t know how to write it (or don’t have the time)
You know you need clinical content written but you are not a medical professional
You aren’t sure how to make medical language accessible for the non-medical person
You shouldn’t have to struggle to deliver quality clinical copy to your clients or clinicians.
I make it easy for you to deliver high quality clinical content to your clients and clinicians without the headache of endless google searches or the overwhelm of clinical content creation.
Evidence Based
The leg bone is connected to the knee bone which is connected to the... pituitary? Get accurate medical terminology and physiology from a real life nursing professor who knows the knee bone is connected to the thigh bone (or femur if we’re being technical).
Clinically Accurate
Just because Google says it’s cancer doesn’t mean you’re dying. Real world medical professionals are all about the studies. I have access to a medical library not available to the general public, ensuring your ability to deliver copy that is not only relevant, but well researched.
Well Researched
The human body may be complex but that doesn’t mean medical copy should be confusing. I have written everything from clinical courses to medical brochures using the Storybrand framework, proving that even your liver can be the hero of the story.
Hi, I’m Stephanie and I’m here to nurse your copy back to life.
I get how overwhelming and confusing the world of medicine is for people who aren’t doctors or nurses. Even more overwhelming is the need for high quality clinical content for your nurses or providers that you don’t have the time to develop. After all, the better educated your clinicians are, the more positive the impact on patient lives.
Writing clinical content that is easily understood takes years of practice and real-world medical experience. As a nationally award-winning clinical educator, critical care nurse, nursing professor, and Certified Storybrand Guide, I am more than the person you call when your child swallows a penny.
I use everything I know as a nurse and Storybrand Guide to help you bring words to life for clients (or your own clinical staff) who have dedicated their lives to saving others.
Resuscitating your words is as easy as C.P.R.
1. Call
We need to talk. No, not about your water intake. About your clinical project. Book a call with Nurse Stephanie to go over your project scope + timeline.
2. Plan
Once a full assessment has been completed, Nurse Stephanie will create a copy treatment plan sure to cure whatever ails you. *These statements have not been evaluated by the food and drug administration and are not intended as medical advice.
3. Rejoice
Cue the confetti! You’re looking and sounding smarter than Dr. Meredith Gray, so maybe you could play a doctor on TV after all.
You shouldn’t have to struggle to write clinical content.
You want to write compelling clinical copy that sets your nurses and providers up for wild success when it comes to improving their clinical knowledge and patient care. But it’s hard to write clinical content that will capture the attention of your very busy (and potentially burned out) clinical staff. Consultants are expensive and unfamiliar with Storybrand, leaving you with an overwhelming burden that doesn’t set your staff - or their patients - up for success. That’s why I became a certified Storybrand Guide. To blend the worlds of science + story and medicine + marketing.