Clinical Strategy and Messaging that Gets Your Device Used at the Bedside.
Your sales team sold the contract. Your clinical team installed the product. But somewhere between the supply closet and the patient room, your device stopped being used.
Let’s get your product off the shelf, and onto the patient you promised to help.
✓ Accelerate Adoption Across Your Accounts
✓ Equip Reps With Clinical Credibility
✓ Drive Reorders Through Bedside Trust
You've Sold Your Product into a Hospital.
But Nobody's Using It.
Procurement signed. The product is in the building (Biomed even checked it in).
But three months later, your reorders aren't where they should be, and your reps don't know why.
Here's why: the people who decide to buy your device are not the people who decide whether to use it. The suits might sign the contract. But the scrubs (aka the nurses) decide whether your product comes off the shelf — every shift, every patient, forever.
Nurses only care about two things ↓
THING ONE: Is your product going to help their patient?
THING TWO: Will it make their job easier or harder?
IF your product creates more work for the nurse, you need to double down on how it will help their patient.
SEE THING ONE.
And you need to communicate that in a quick, concise, and compelling way that makes sense to the nurses.
Why Devices Get Stuck in the Supply Closet.
I've been the nurse who walked the long way around the unit to avoid a rep with a vendor badge. And I've been the rep, standing in the break room, trying to explain a product to a nurse who's been on her feet for 11 hours. Reps aren't the problem. Clinicians aren't the problem.
The in-service is the problem. It was written to satisfy a sales process — not to land with someone who's running four drips and trying to clock out on time.
Sound Familiar?
• Your reps spend a ton of time installing an account, going from nurse to nurse to deliver an in-service, but the unit goes back to the old workflow within a week.
• Adoption looks fine in the pilot stage and then stalls everywhere else.
• Reorders are flat in accounts that should be growing.
• You launched a great product. The bedside doesn't know how to talk about it or why they should care.
If any of those describe your team, you don't have a sales problem. You have an adoption problem. And adoption problems have a fix.
Clinical Strategy That Moves Your Device From Approval to Adoption.
Most in-services teach buttonology and fail to teach why a nurse should reach for your device in the first place.
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I overhaul your in-service so a nurse understands it the first time — whether they’re on their third shift or thirtieth year.
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I train your reps to deliver it like a clinician, not a salesperson.
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And I build the 90-day follow-up plan that actually gets your product used. After all, it can’t help anyone if it’s still in the package on a shelf.
Three ways to fix adoption.
Pick the level of engagement that matches what you're trying to move. Each one is built on the same standard: clinical content a busy nurse will trust, remember, and use.
1. Clinical Strategy Day
· $15,000
One day. One method. One plan to move adoption.
A one-day strategy intensive built on the reverse-engineering method I used to hit President's Club every year in the field — applied to your territory, your launch, or your system rollout.
✓ One-day virtual or in-person session
✓ Reverse-engineering analysis of where utilization is leaking — pitch, training, account engagement, or protocol gaps
✓ Custom 90-day action plan tailored to your product and market
✓ 30 days of direct access post-session for execution questions
Best for: Med device leaders who need a fast, focused diagnosis of where adoption is stuck — and a 90-day plan to fix it.
2. In-Service Overhaul
· $30,000
A 90-day engagement that rebuilds your in-service from clinical pitch to bedside adoption plan.
✓ Refresh (or total re-write) of your existing in-service pitch
✓ Train-the-trainer session for your team
✓ One live in-service delivered by me in front of your clinicians (so your reps see what "good" looks like)
✓ Check-ins at 14 days and 30 days post-launch
✓ 90-day post-launch adoption plan
Best for: Companies launching, relaunching, or expanding adoption of a clinical product.
3. The Clinical Series
· $50,000
A full year of weekly clinical emails written to the nurses, techs, and clinicians actually using your device — so you're in the account when your rep isn't.
✓ 52 short, plain-English clinical emails written by a critical care nurse
✓ Disease-state context, product reinforcement, and quick clinical insights nurses actually open
✓ Built to drive recall, retention, and reorders without sounding like marketing
✓ Phased delivery: first 90 days written and tested, remaining 9 months refined from real engagement data
Best for: Companies whose reps can't be everywhere at once. Stay top of mind when you're not in the room.
I’ve been on both sides of the bedside.
I'm Stephanie Griffeth, MSN, RN, CCRN-K — a critical care nurse, nursing professor, and former top-performing medical device clinical specialist who made President's Club every year I was in the field.
I've spoken on the Sepsis Alliance global stage, founded Confident Nurse Academy™, and built clinical education content still in use today by thousands of nurses nationwide.
I've delivered in-services to the nurses who avoided them.
I've trained sales teams who needed clinical credibility.
And I've watched what happens when those two worlds finally speak the same language.
Stop Losing Adoption to In-Services That Don't Land. Book a free call with me today. I’ll tell you honestly whether your adoption gap is a clinical strategy fix or something else — and what to do next either way.
